July 2019 South Africa Casino Indices

CS Live ZA Casinos 50

The CS Live ZA 50 Index monthly tracks risk of 50 online casino operators that are available to play in South Africa. Source of index components: casino publications (advertisers) found in local Google search (20 first search results analyzed). For the purpose of analysis we only take Top 20 spots in a publication’s ranking, ignoring the rest (if there are more).

Current level: 769

MOM: N/A

How it is calculated? Further information

CS Live ZA 50 Index is calculated using Median AG Rating across the list of casino brands. The AG Rating, which is based on numerous factors, is the most robust measure for casino risk assessment available in the market. CS Live ZA 50 Index is calculated by finding the center value of the dataset of AG Ratings for a group of casino brands within the geography, multiplied by 1000.

Notes

If a casino brand has no AG Rating (not rated, blacklisted or terminated), this brand is ignored.

LIST of components:

1. 21 Prive
2. 24k Casino
3. 7 Reels Casino
4. Africasino
5. Apollo Slots
6. Black Diamond
7. Box 24 Casino
8. Casino Cruise
9. Casino Joy
10. Casino LasVegas
11. Casino Midas
12. Casino Tropez
13. Casino.com
14. Eu Casino
15. Europa Casino
16. Fly ZAR
17. GDay
18. Genesis
19. Jackpot Cash
20. Luck Land
21. Mansion Casino
22. Omni Casino
23. Punt
24. Rich Casino
25. SilverSand
26. Slots Garden
27. Slots Hall
28. Slots Heaven
29. Sloty
30. Springbok
31. Superior
32. ThunderBolt
33. Videoslots
34. White Lotus
35. Winner
36. Wixstars
37. Yako
38. Yebo
39. Yeti
40. ZAR Casino

Source (Advertisers) Index

Source Risk Index is calculated by finding the center value of the dataset of AG Ratings for a group of casino brands found in a specific source, i.e. casino publication site (multiplied by 1000).

CS Live ZA Advertisers Index

Current level: 7765

MOM: N/A

CS Live ZA Casinos 10

The CS Live ZA 10 Index tracks monthly risk of Top-10 casino operators (ranked using data normalization, source risk optimized).

Current level: 7325

MOM: N/A

How it is calculated? Further information

We use CS Live ZA 50 Index components and perform the following operations.

Brand Spotting. We gather the data of a casino brand’s spot within each source ranking. If a brand is only listed with one source, it will be disqualified from participating in resulting Top-10 casino operators ranking.

List of disqualified brands:

1. 21 Prive
2. 24k Casino
3. 7 Reels Casino
4. Casino Cruise
5. Casino Midas
6. Casino Midas
7. Casino Tropez
8. Eu Casino
9. Luck Land
10. Rich Casino
11. Slots Heaven
12. Videoslots
13. Wixstars
14. Yako
15. Yeti

Normalization. Within the resulting dataset find the Median Spot to remove the effect of extreme values, i.e. source bias on the resulting ranking.

Weighting by Source Risk Rating. We weigh the median brands spot across all sources by source median rating, so the ‘votes’ of higher rated (less risky) sources in favour of a brand’s position are counted more than those of more low rated, risky sources.

As a result, we receive the Aggregate Top 10 Casinos Ranking, where casino brands are ranked according to their median spot in all sources. Where the median spots are the same, qualifying argument is Average Spot Weighted by the Source Rating.

July 2019 South Africa Sources Aggregate Top-10 Casino Brands Ranking, source risk optimized:

1. SpringBok
2. Africasino
3. Genesis
4. Slots Hall
5. Mansion Casino
6. Casino Joy
7. Casino.com
8. GDay
9. Sloty
10. Winner

CS Live ZA 10 Index is calculated by finding the center value of AG Ratings for this dataset, multiplied by 1000 (7325).

Discussion

CS Live ZA 10 Index level of 7325 is 4.746% short of CS Live ZA 50 (7690) and 5.666% lower than CS Live ZA Source Index (7765). It shows that South African advertisers tend to showcase more risky brands on top spots of their rankings, while keeping higher-rated brands on the publications’ outliers. Potential Source Risk Bias is high, which puts readers in a disadvantageous position.

Out of 50 brands found and analyzed by our methodology, 15 has no rating or were either terminated or blacklisted by Askgamblers. 15 or 37.% of all brands were disqualified because they were only mentioned by one advertiser.

Resulting aggregate ranking has 2 brands by the same owner (Mansion Group) that are being advertised through the same network (iAffiliates). Except when we cannot produce the aggregate Top-10 ranking otherwise, we will not include 2 or more brands by the same affiliate program or owner. Notably, in July CS Live ZA Casino 10 this exception is enacted.

CS Live ZA Source Index Extreme Values: 800 (casino.org and onlinecasinosafari.co.za- best, lowest risk) vs 714 (playcasino.co.za - highest risk).